During the interview, the hiring manager’s job is to find the person among the group who has an extra edge, something uniquely beneficial they can bring to the company above and beyond the other candidates. And it’s that extra edge, that uniquely beneficial trait that ultimately wins the job.
So what makes you unique?
What extra benefit do you bring to the table?
Most job seekers don’t have an answer to this question. Or, if they do, it’s usually the same canned answer that everyone else is using. This is deadly in a tough market like the one you’re in today.
If you can’t clearly communicate the unique advantages you have to offer an employer in a powerful, compelling way – the odds are extremely good that you’re going to lose the position to someone who can.